FOUNTAIN VALLEY, Calif., March 25, 2014 - Hyundai's award-winning 2014 Veloster received recognition today, receiving a Best Value in America Award from Vincentric, the automotive research firm specializing in automotive cost of ownership. The Veloster bested competitors like the Ford Fiesta, Nissan Juke and Kia Forte to take the top spot in the subcompact segment.

"The Veloster provides great value in the highly competitive subcompact segment," said David Wurster, president, Vincentric. "It's priced right and has real advantages in terms of depreciation, insurance costs, fuel economy and, due to an excellent warranty, repair costs, its total cost to own is much lower than one would expect from a subcompact at its price point."

The Vincentric Best Value Awards measure cost-of-ownership using eight different factors: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Using a statistical model, the company identified the Vincentric Best Value in America winners by measuring which vehicles had lower than expected ownership costs given their market segment and price.

"The Veloster was engineered to offer our customers great value without sacrificing functionality or driver engagement, two criteria that are fundamental to the subcompact car segment," said Scott Margason, director, Product Planning, Hyundai Motor America. "This accolade acknowledges the Veloster as a well-rounded vehicle, providing versatility and fun-to-drive characteristics in an efficient, low-cost package."

For 2014, Hyundai's three-door Veloster adds even more convenience, safety and performance features, further increasing the appeal of the popular sporty coupe. Both Veloster and Veloster Turbo models feature cutting-edge powertrain technologies like direct injection, optimizing their appeal to young customers by combining excellent fuel economy and spirited performance.


Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive ownership costs. Vincentric data is used by organizations such as Yahoo! Autos, AOL,, Chevrolet, Toyota, BMW, Mercedes-Benz,, Business Fleet Magazine, NADA Guides, and as a means of providing automotive insight to their clientele. Vincentric, LLC is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Michigan.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

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